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Artificial Intelligence of Growing Importance to Gaming Industry

Artificial Intelligence and Gaming Industry

Operators of casinos and online games are incorporating AI in efforts ranging from maximizing profits to helping problem gamblers.  

The gaming industry is technically savvy, having integrated automation into its operations to gain efficiencies and offer conveniences to customers. Now AI is being applied to casinos and the gambling industry, in-person and online, enabling more advances such as allowing multiple users to play the same game at the same time from different locations.   

Other advantages include ability to track compliance with online gambling regulations, collection of data on gambling preferences to enable predictions and deliver customized service to customers, according to a recent account in LA Progressive.  

It might be difficult for operators to enhance the customer experience without the use of AI in the future, suggested a speaker at SBC Summit Barcelona – Digital, the Global Betting & Gaming Show, usually held in Barcelona but held online recently.  

For sure what we are focusing on is to increase our customer experience, the winning experience, and that leads to revenue and revenue on the lower end. I’m not seeing operators managing their operations without the help of AI in the near future. Talking about revenues, I think it’s too much over the next three years with everything on the internet,” stated Américo Loureiro, director of the casino firm Solverde, a casino and hotel firm, in an account in CasinoBeats

“Our plan is for the next three years to increase the AI on our operations and get benefits from this. We know that this is the very beginning, and we want to be on top of this because the ones that agree more with AI and manage AI will be the most successful operators.” he stated.  

Startup Rootz was formed in 2018 by internet gaming (igaming) professionals intent on building an online gaming platform. “It was most definitely a strategic decision to place AI in the center of thought when we started designing the platform,” stated Edvinas Subacius, chief data officer of Rootz, speaking at the SBC event. “We know that we can increase player turnover or spending up to five per cent by doing recommendation engines. At the same time, we know that we increase their lifetime value between ten per cent to 20% so four times more than actual spending by applying AI to manage our bonus cost and promotional values.” 

He suggested trying to weight the benefits of AI by a headcount measure of the number of operations the casino can get done per headcount, or how much additional revenue the headcount generates. Subacius stated that his company has 70 employees, “and we are running operations equal to other companies that have 300 to 500 employees. So the sooner you start with AI, and the closer it is to the heart of your mentality and your platform, it can create the efficiency of 100% or 1000% scale. It’s not 5% anymore.” 

The gaming industry has been collecting data from customers and market for years, and now the industry is positioned to use AI and machine learning to advance business goals, suggested Steven Paton, business solutions advisor for BMIT Technologies, a multi-site data center provider in Malta. “The next step is definitely the transitional phase of utilizing big data and machine learning to push that further over the next five years,” Paton stated at the SBC event. 

By AI Trends Staff